Brand Identity Positioning Story - The City Marketing House

Brand Identity Positioning Story


Your Pain:

Brand Identity Positioning Story

  1. Some people use the word “brand” to talk about logos. For example, you’ll often find people asking about creating a brand or how to build a brand.
  2. But, a logo is not a brand. A logo is a visual symbol for a business and part of its brand identity, but it doesn’t represent its entire brand identity. A logo doesn’t build a brand – it’s one step towards building a complete brand identity.
  3. Brand development is the process of building a brand. More specifically, building a strong brand.
  4. A strong brand communicates what your company does and how it does it. A strong brand also establishes trust and credibility with your prospects and customers.
  5. Your company’s brand is a promise you make to customers and prospects about your product or service and your company.
  6. You may want your customers and prospects to see your brand as innovative, fresh, and socially conscious.
  7. Your brand is what other people say about you when you’re not in the room.

We Offer You This Service:

Brand Identity Positioning Story

  1. Brand assets – visual design assets (fonts, colors and color palette, resources, etc., form the outward-facing brand).
  2. Brand associations – anything that people associate with a brand.
  3. Brand awareness – the ability of customers to identify a brand in a crowded market.
  4. Brand personality – the brand’s personality traits (e.g., innovative, socially conscious, trustworthy, friendly).
  5. Brand positioning – how a brand is perceived against its competitors.
  6. Brand promise – a brand’s unique selling proposition (for Volvo, it’s “safety”).
  7. Brand values – what guides your company’s decisions and behaviors?
  8. Brand voice – how does your brand “speak?

Business Type:

  1. Personal.
  2. Startup.
  3. Micro Business.
  4. Small Business.
  5. Medium Business.
  6. Large Business.
  7. Non Profit.

We Promise:

Brand Identity Positioning Story

  1. So, if you’re looking to build a strong brand identity, you’ll love this guide.
  2. Whether you’re starting a new business and writing a business plan or rebranding an existing business, you will get proven, actionable insights and advice on getting a memorable custom logo design and a catchy business name.
  3. Plus, you’ll find actionable tips and insights that will help you build a complete visual brand for your business or organization.
  4. We will show you what strategies have worked for brands in your category.
  5. We will share category specific brand examples helping you identify your current brand strengths and then suggest workable action pointers for you to continue strengthen your brand standing.
  6. You will be given an analysis of the current marketing activities run by your competition and actions pointers will be suggested on what needs to be improved.
  7. Looking forward to connect and develop brand marketing strategy identity positioning story for you.

Brand Identity Positioning Story


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